At TrendsCentral.com, we are committed to provide you
with a comfortable environment for purchasing products
element of our environment so please read this policy.
By joining TrendsCentral.com, you consent to the uses
of your information described in this policy.
The statement below outlines the approach to privacy
of the TrendsCentral.com service. This statement is
a part of TrendsCentral.com’s Terms and Conditions.
It is a work in progress. From time to time, as we expand
the underlying goal of protecting our members’ privacy
will remain. TrendsCentral.com treats your personal
information in the strictest confidence. Our policies
and procedures are designed to ensure security of any
information you may provide to us.
Except for legal or statutory requirements imposed
on us, TrendsCentral.com will not identify you. However,
your information collected from this site through the
the following purposes:-
i) to improve TrendsCentral.com to serve you better;
ii) to ensure the site is working properly;
iii) for service/demographics profiling; and
iv) for trend & marketing analysis.
*Cookies are small data
files that Web sites store on your hard drive when you
visit them. Most browsers accept cookies. You may set
if you do so, parts of our site may not function properly.
All information collected as a result of your membership
in the TrendsCentral.com site will be controlled by
TrendsCentral Pte Ltd a Singapore-registered company.
THE INFORMATION YOU PROVIDE
Before you can purchase, rate, comment, post or transact
anything on TrendsCentral.com site, you need to sign
up as a TrendsCentral.com member. A ‘buyer’ member of
TrendsCentral.com is also called a Trendsetter. The
registration form requires that you provide your full
name, residential and delivery addresses for delivery
purposes, and contact information such as phone numbers
and email address. We may ask for some demographic information
such as your education level and income level, but these
are optional and you may use the TrendsCentral.com service
without providing this information.
We use the email and residential address you provide
to send you the information about the trendiest product
information, popular and closing requests and other
information which may be of interest to you as a Trendsetter.
We will send you our weekly eNewsletter which contains
the information you want about the TrendsCentral.com
services, its products and services on requests and
the closing requests for them. You can, however, opt
out at any time or not signup for the eNewsletter upon
You can review and update your membership information
at any time when you click on the My Account link on
the Home page.
TrendsCentral.com requires credit card or bank information
to be input when making payment for the product or service.
If credit card is chosen, no full credit card information
is stored in our database. The credit card information
is encrypted and sent to the credit card companies immediately.
We will only store the last 5 digits of your credit
card for your own and our own history of transactions
If Internet banking is chosen as a payment method,
you will need to login into your own preferred Internet
Banking facility and use the Transfer of Funds facility.
You only need to key in TrendsCentral.com’s bank and
current account no. and the order no. as your transaction
references. You also need to key in the amount you want
to pay. As this transfer of information is solely between
you and your preferred Internet Bank, we are not liable
for any breaches of security during that transaction
process. No other information provided by you is stored
in our system.
Your Trading Activities
We keep track of the types of items that are of interest
to you by tracking the pages that you view, the items
that you search for and the purchases that you make.
We use this data to tailor your experience at our site,
showing you special promotions that we think you might
be interested in, and displaying the content according
to your preferences. We share aggregate information
and statistics about what pages people are viewing and
what types of items are generating the most trades,
but this information will not be disclosed or shared
with anyone in combination with your identity.
part of the TrendsCentral.com site you visit and what
search terms you enter. Cookies are small files that
are placed on your computer when you visit our site.
Our web site will reference and update the cookie each
to deliver content specific to your interests. We also
store encrypted information that uniquely identifies
you in a cookie so that you don’t have to log on each
time you visit our site.
MORE ON HOW WE USE INFORMATION
The TrendsCentral.com service may be restricted by
country or other factors. We store your residential
and delivery addresses and phone numbers for administrative
purposes and to verify your ongoing eligibility to use
the service. We may use your email address to send you
updates about your account, such as offers or counteroffers
that may have occurred on one of the items you have
listed or made an offer on. We will also use your email
address to update you about the TrendsCentral.com service
and to notify you about special promotions.
Third Parties and Service Providers
When a user requests for the delivery of the item(s)
purchased, we will provide the delivery order information
to the delivery company so that the delivery company
can proceed smoothly with the delivery. We do not give,
sell, rent, share, or trade any identifiable personal
information regarding our members to other third parties,
with the exception of third-party contractors and service
providers who work with TrendsCentral.com to provide
the web site and other services, and who are strictly
prohibited from later use of the information that they
may have access to. Further, we can – and you authorize
us to – disclose any information about you to law enforcement
or other government officials as we, in our sole discretion,
believe necessary or appropriate.
Transfers of Data
TrendsCentral.com has centralized its records in Singapore
but may perform some of its data processing outside
of Singapore. To do this, TrendsCentral.com may transfer
your personal data internationally to other countries.
Some of the countries may have laws that protect personal
data, some may not. TrendsCentral.com will protect your
information no matter where we process or store your
data by following this privacy statement. By joining
the TrendsCentral.com service, you give your consent
to this transfer of your personal data.
This site contains links to other sites. TrendsCentral.com
is not responsible for the privacy practices or the
content of such Web sites. We may at any time add business
partners or co-branded sites, but the sharing of information
with them will be limited to only aggregate information,
and we will not disclose your identity.
OTHER IMPORTANT INFORMATION
Public Access to Information
The information that you provide to request, rate or
comment an item, and to post messages on message boards
is posted in a public area, available to all users.
Please remember that any information that is disclosed
in these areas becomes public information and you should
exercise caution when deciding to disclose your personal
Your ratings and comments are displayed publicly for
all to see. Your membership name is automatically displayed
with the ratings and comments you make.
We, and our licensees, can republish your content as
described in the Terms and Conditions. We display the
ratings and use them to develop aggregate ratings, personalize
site views and mechandise products and services. We
use your ratings and comments and comments you post
to the TrendsCentral.com site, to personalize site views
and feature the popular and trendiest products and services.
We may also use feedback channels from emails, surveys
and questionaires to analyse the data and show what
you think of TrendsCentral.com and its service. We handle
these data just like any other business records.
This site has security measures in place to protect
the loss, misuse and alteration of the information under
our control. All user data and activity is stored separately
and is not directly accessible through a web browser.
We use industry standard procedures and processes to
safeguard the confidentiality of your identifiable personal
information, such as firewalls, encryption, token authentication,
application proxies, monitoring technology, and adaptive
analysis of network traffic to track abuse of our network
and its data. Unfortunately, when you submit information
about yourself to TrendsCentral.com over the Internet
the information may travel over many systems that are
not under the control of TrendsCentral.com. The Internet
is not 100% secure and others may intercept the information
that you are sending. Your account is accessible only
through the use of your login name and password.
To opt-out of receiving information such as eNewsletters
and email updates from TrendsCentral.com, you may cancel
your membership account by sending email to firstname.lastname@example.org
from the email account that you registered with, or
with that email account in the body of the email message.
Correcting Your Information
You may change or update your registration information
such as your shipping address via web forms accessible
by My Account page.
LIMITS OF LIABILITY
Our site is very sophisticated, so we might inadvertently
use or disclose your data in ways inconsistent with
this statement. For example, a temporary software glitch
could lead to public display of your personal data.
We might also make ad hoc uses of your data in ways
not mentioned here. In these anamalous situations, your
sole remedy is that we will try to rectify the anomaly
as soon as we can.
the practices of TrendsCentral.com, or your usage of
the TrendsCentral.com site, you can contact us at email@example.com.
As a responsible business operator, we strive to protect
the confidentiality, integrity and availability of all
customer data against errors, sabotage, fraud and breach
We also strive to maintain the integrity of our information
systems in order to ensure excellent service to our
customers at all times.
All our staff, customers and suppliers who are users
of the Company’s information systems are responsible
and accountable for the security of the information
within their areas of responsibility.
Any unauthorised use or modification to the Company’s
information systems is a serious offence. We will take
disciplinary or legal action against anyone who uses
or modifies the Company’s information systems without